Meet Ron
I’m Ron McCoy, founder and Chief Investment Officer of Freedom Capital Advisors. For nearly four decades, I’ve helped clients navigate the ups and downs of the financial markets, building portfolios that reflect their goals, values, and risk tolerance.
My journey in finance began in the 1980s, just months before Black Monday. Since then, I’ve worked through every major market cycle including the dot-com bubble, the 2008 financial crisis, and the rapid swings of recent years. These experiences taught me that discipline, integrity, and a client-first mindset are the keys to long-term success and have given me clarity in so many aspects.
But there’s more to my story than just numbers and markets. In the late 2000s, when my son wanted to play football and there were few options in West Orlando, I decided to start an AAU football league from scratch. What began as a local effort quickly grew to hundreds of kids and became one of my proudest achievements. Building the league from the ground up was challenging, but incredibly rewarding – especially seeing several players I coached go on to become college athletes.
That passion for making a difference in young people’s lives has always driven me, both as a coach and as a father of three. I’ve always made it a priority to give my kids the best life advice and financial knowledge I could. I feel a responsibility to do the same for others, which is why I recently launched Playmaker Financial – a “transfer portal” to real-world financial guidance and investing. The financial industry is full of predatory practices and “get rich quick” schemes, and my goal is to protect young athletes from those traps, helping them build real, lasting wealth.
When I’m not helping clients or watching the markets, you’ll probably find me outdoors. I enjoy weekends hanging by the pool, taking on landscaping or hardscaping projects around the house, or getting out on the boat. As a proud Florida State alum, I rarely miss a Seminoles game in any sport. And at home, I get daily visits from “Sweetie,” a squirrel I rescued as a baby and raised. She’s a reminder that sometimes the best things in life are the unexpected ones.
As a fiduciary, we are legally and ethically committed to putting your interests first. That means no gimmicks, no hidden fees, and no cookie-cutter advice. Every client receives a customized strategy, whether you’re a business owner, retiree, or a young athlete navigating sudden wealth. Ron has served as a Pillar One Advisor for the Oxford Club for decades, and our team applies that same deep market insight to every portfolio. Our approach is rooted in value, income, and risk management. We leverage both fundamental and technical analysis and believe in ongoing education, always reading widely and learning from the best in the business.
Our clients’ portfolios are managed at Interactive Brokers, chosen for their low-cost structure, technology, and security. Whether you’re growing your assets, preparing for retirement, or facing new financial challenges, our focus is on clear communication, transparent fees, and investment strategies designed to stand the test of time. If you’re ready for a partner who takes your success personally, I’m here to help.
Meet Logan
I’m Logan McCoy. Before joining the firm, I spent a decade diagnosing complex systems in modern vehicles and managing automotive operations. That career built one core habit: find the root cause, solve it precisely, and the client’s outcome is always the measure of success.
Growing up watching Ron (my father) work, I saw what good wealth management actually looks like. Not just returns on a spreadsheet, but the kind of trust built over years of working hard and making decisions that hold up over time. When I joined Freedom Capital Advisors, my mission wasn’t to change what he built. It was to ensure it could grow.
My role is to take the principles he’s spent decades refining and build the systems to carry them forward. After earning my Series 65 and joining the firm, I turned my focus toward learning how modern software, data analysis, and automation can make an advisory practice more precise and repeatable. That process led directly to Yield Forge: a proprietary application I built in-house that adds structure and analytical rigor to how we evaluate positions.
In practice, that means clients have direct access to the people managing their money, not a call center or an automated portal. It means knowing the rationale behind every position in your portfolio, not just the performance numbers. And it means technology that serves the relationship, not the other way around.
The goal is Legacy. Not just growing your wealth, but building something that reflects the life you want to live and the impact you want to leave.
My wife Brooke and I settled in North Georgia, at the base of the Appalachian Mountains, with our three rescue dogs. Most weekends you’ll find us on the trails, off-roading, or somewhere in the mountains. I still make it back to Florida here and there to visit family and fish and I’m a proud Atlanta Braves and UGA fan, and a stubbornly loyal Miami Dolphins fan.
Whether you’re an athlete, a business owner, or a family steward, I’m here to help build something that outlasts the moment.
The Freedom Capital Difference
At Freedom Capital Advisors, our philosophy is rooted in the Freedom Capital Playbook: execute with precision, protect with ferocity, and grow with discipline. We don’t chase trends or peddle high-fee funds. Instead, we use data-driven and time-tested tactics. Every investment decision starts with understanding your unique goals and risk tolerance. We harness both fundamental and technical analysis, stress-testing portfolios with real-world scenarios instead of hypotheticals, to help ensure resilience through any market cycle. Our approach is built around proven strategies: focusing on value, minimizing costs, and prioritizing income where it fits your needs. We avoid the noise of Wall Street fads and instead rely on research, probability, and decades of practical experience. When you work with us, you get direct, transparent advice, personalized portfolio construction, and an unwavering focus on safeguarding and compounding your wealth over time.
Ready to find Financial Freedom?
Our commitment is simple, your interests always come first. As a fiduciary with nearly four decades of experience, I hold myself to the highest ethical standard. Because we’re independent, you can trust there are no hidden agendas, no quotas, and no runarounds. I’ve guided clients through every market cycle using real-world strategies that focus on careful risk management, transparent fees, and portfolios designed for lasting financial freedom.
At Freedom Capital Advisors, you’re not just another account. You receive direct access to expert guidance, honest communication, and investment plans tailored to support your goals. My mission is to help you protect and grow your wealth with integrity, discipline, and a hands-on approach you won’t find at a typical advisory firm. That is what financial freedom means to us, and what we strive to deliver for every client.
Your Wealth, Your Legacy
Your wealth represents more than just numbers on a page. It’s the foundation for your family, your future, and the legacy you want to leave behind. Whether you are a business owner planning your next move or an athlete navigating new opportunities, our mission is to help you overcome the challenges of market volatility and inefficiency.
Clients who work with us don’t just weather the ups and downs of the market, they position themselves to grow and protect what matters most. Our approach is disciplined and focused on long-term results. If you are ready to take the next step, book a complimentary Strategy Call or reach out to us at (352) 404-8105. Together, we’ll craft a plan to help your wealth last and your legacy endure. As I often say, It’s not about timing the market, it’s about having a plan for every market.
Book Your Strategy Session with Ron McCoy
You are also welcome to reach out. I may be on the phone, but you can always leave your name & number and I will get back to you. Text messages are welcomed as well.
