About Us

I’m Ron McCoy, founder and Chief Investment Officer of Freedom Capital Advisors. For nearly four decades, I’ve helped clients navigate the ups and downs of the financial markets, building portfolios that reflect their goals, values, and risk tolerance.

My journey in finance began in the 1980s, just months before Black Monday. Since then, I’ve worked through every major market cycle including the dot-com bubble, the 2008 financial crisis, and the rapid swings of recent years. These experiences taught me that discipline, integrity, and a client-first mindset are the keys to long-term success and have given me clarity in so many aspects.

But there’s more to my story than just numbers and markets. In the late 2000s, when my son wanted to play football and there were few options in West Orlando, I decided to start an AAU football league from scratch. What began as a local effort quickly grew to hundreds of kids and became one of my proudest achievements. Building the league from the ground up was challenging, but incredibly rewarding – especially seeing several players I coached go on to become Division 1 NCAA starters.

That passion for making a difference in young people’s lives has always driven me, both as a coach and as a father of three. I’ve always made it a priority to give my kids the best life advice and financial knowledge I could. I feel a responsibility to do the same for others, which is why I recently launched Playmaker Financial – a “transfer portal” to real-world financial guidance and investing. The financial industry is full of predatory practices and “get rich quick” schemes, and my goal is to protect young athletes from those traps, helping them build real, lasting wealth.

When I’m not helping clients or watching the markets, you’ll probably find me outdoors. I enjoy weekends hanging by the pool, taking on landscaping or hardscaping projects around the house, or getting out on the boat. As a proud Florida State alum, I rarely miss a Seminoles game in any sport. And at home, I get daily visits from “Sweetie,” a squirrel I rescued as a baby and raised. She’s a reminder that sometimes the best things in life are the unexpected ones.

As a fiduciary advisor, I’m legally and ethically committed to putting your interests first. That means no gimmicks, no hidden fees, and no cookie-cutter advice. Every client receives a customized strategy, whether you’re a business owner, retiree, or a young athlete navigating sudden wealth. I’ve served as a Pillar One Advisor for the Oxford Club for decades and have contributed market insights to publications like Barron’s, TheStreet.com, and USA TODAY. My approach is rooted in value, income, and risk management. I leverage both fundamental and technical analysis and believe in ongoing education, always reading widely and learning from the best in the business.

My clients’ portfolios are managed at Interactive Brokers, chosen for their low-cost structure, technology, and security. Whether you’re growing your assets, preparing for retirement, or facing new financial challenges, my focus is on clear communication, transparent fees, and investment strategies designed to stand the test of time. If you’re ready for a partner who takes your success personally, I’m here to help.

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Two Yorkshire Terriers on a colorful blanket.
Man with squirrel on shoulder outdoors
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Couple smiling by a lake with sunglasses.

The Freedom Capital Difference

At Freedom Capital Advisors, our philosophy is rooted in the Freedom Capital Playbook: execute with precision, protect with ferocity, and grow with discipline. We don’t chase trends or peddle high-fee funds. Instead, we use data-driven and time-tested tactics. Every investment decision starts with understanding your unique goals and risk tolerance. We harness both fundamental and technical analysis, stress-testing portfolios with real-world scenarios instead of hypotheticals, to help ensure resilience through any market cycle. Our approach is built around proven strategies: focusing on value, minimizing costs, and prioritizing income where it fits your needs. We avoid the noise of Wall Street fads and instead rely on research, probability, and decades of practical experience. When you work with us, you get direct, transparent advice, personalized portfolio construction, and an unwavering focus on safeguarding and compounding your wealth over time.

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Ready to find Financial Freedom?

Our commitment is simple: your interests always come first. As a fiduciary with nearly four decades of experience, I hold myself to the highest ethical standard. Because we’re independent, you can trust there are no hidden agendas, no quotas, and no runarounds. I’ve guided clients through every market cycle using real-world strategies that focus on careful risk management, transparent fees, and portfolios designed for lasting financial freedom.

At Freedom Capital Advisors, you’re not just another account. You receive direct access to expert guidance, honest communication, and investment plans tailored to support your goals. My mission is to help you protect and grow your wealth with integrity, discipline, and a hands-on approach you won’t find at a typical advisory firm. That is what financial freedom means to us, and what we strive to deliver for every client.

Your Wealth, Your Legacy

Your wealth represents more than just numbers on a page. It’s the foundation for your family, your future, and the legacy you want to leave behind. Whether you are a business owner planning your next move or an athlete navigating new opportunities, our mission is to help you overcome the challenges of market volatility and inefficiency.

Clients who work with us don’t just weather the ups and downs of the market, they position themselves to grow and protect what matters most. Our approach is disciplined and focused on long-term results. If you are ready to take the next step, book a complimentary Strategy Call or reach out to us at (352) 404-8105. Together, we’ll craft a plan to help your wealth last and your legacy endure. As I often say, It’s not about timing the market, it’s about having a plan for every market.

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Book Your Strategy Session with Ron McCoy
Ready for a clear, no‑nonsense conversation about your wealth? Book a one‑on‑one strategy call with Ron McCoy, Chief Investment Officer and fiduciary advisor with 40+ years of market experience. In 30 minutes, you’ll get personalized insights on your portfolio, tax strategies, or any financial challenge you’re facing—no scripts, no call centers, just direct & honest advice. If you prefer to reach out first, feel free to call us directly using the “call us today” button below.

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